CMAS® : Certified Market Access Strategist

CMAS is administered by AIBMC (The American Institute for Business Management and Communication); one of the most renowned institutes in business management and communications in the United States. By earning these certifications candidates demonstrate that they have mastered the pharmaceutical market access strategies, business management body of knowledge, obtained the skills of market access professional, and committed to AIBMC core values and code of ethics.

CMAS® Certificate Preparation

If you are studying in order to prepare for the CMAS exam; AIBMC provides candidates with training sessions for many of the exam questions. AIBMC also provide thorough training for the exam modules using its learning system through authorized training providers and prometric centers worldwide.

AIBMC CMAS Recertification

Once you have passed the CMAS® exam and received your certificate, you will need to stay up to date on developments in the market practices. To prove you have maintained and updated your pharmaceutical market management knowledge and skills, AIBMC requires that you recertify every 4 years. (please refer to recertification for more info)


  • A passing score on the CMAS® Examination.
  • Bachelor Degree in any field or;
  • A minimum of two years experience in any related pharmaceutical, market access, marketing, business development area;
  • A Minimum of 30 hours of approved training.

Exam Format:

The CMAS® examination is a 3-hour exam, 100 multiple-choice questions examinations. The exam is given in booklet form.


Exam Outline:

  1. Strategic Management Analysis
  2. Marketing Management Analysis
  3. Leverage Analysis
  4. Supply Chain Management Analysis
  5. Pricing Analysis
  6. Capital Budget Analysis
  7. Mergers, Acquisitions, and Business Valuation Analysis
  8. Production Planning Analysis
  9. Process Analysis
  10. Advertising Analysis
  11. Manufacturing Management Analysis
  12. Value Analysis
  13. Manufacturing Operations Analysis
  14. Retail Management Analysis
  15. Service Management Analysis
  16. Cost Analysis
  17. Corporate Performance Analysis
  18. Financial Management Analysis
  19. International Trade and Financing Analysis
  20. Project Management Analysis
  21. Economic Analysis
  22. Cash Flow Analysis
  23. Fraud Analysis
  24. Quality Analysis
  25. Sensitivity and Scenario Analysis
  26. Divisional Performance Analysis
  27. Organizational and General Management Analysis
  28. Human Resources Management Analysis
  29. Logistics Analysis
  30. New product development and product management analysis
  31. Sales Analysis
  32. Risk Analysis
  33. Decision Analysis
  34. Operating Budget Analysis
  35. Cost-Volume-Profit Analysis
  36. Control Analysis
  37. Customer Analysis
  38. Quantitative and Qualitative Analysis
  39. Productivity Analysis
  40. Competitive Analysis


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